As part of its regular maintenance, every website needs to be updated and cleaned up to ensure that everything working properly, looking good and meeting the goals you need it to. Let’s take some time to go over a few tips to clean up your website and make sure everything is in good working order.
Look at the Exterior – First impressions are very important to engage your website’s visitors. Take a look at the appearance of your website and consider sprucing it up by bringing in new images, tweaking the colors, try out new fonts, updating the layout or adding videos or animations to it. It’s not always necessary to do a complete overhaul, but these are some ideas to give your pages a good boost.
Perform a Content Audit – Outdated content on your website can be hurting your SEO. Audit your site for any content that should be changed. Clear out any old promotions, outdated events, or irrelevant content that no longer applies to your company. Highlight the new and current things that visitors will find relevant. You can also spend time updating contact information, your “About” page, calls to action and bios.
Check for Broken Links – Broken links will frustrate your visitors, repel customers and hurt your SEO rankings. Are there links embedded in your website that point to expired content or pages that no longer exist? Perform a link audit, repair or remove broken links and look for new internal linking opportunities.
Test Your Website on All Browsers and Devices – Everyone has different preferences when it comes to browsing devices and internet browsers, like Internet Explorer, Mozilla Firefox and Safar. Download the latest versions of each browser and test your website in each. You also need to test the appearance and functionality of your website on mobile devices.
Don’t let your website fall behind as you are working on new and exciting projects in other aspects of your business. Perform regular maintenance to see what needs to be cleaned up. Following these steps on a regular basis will ensure that your website looks fresh and is inviting visitors.
Design and website building is not a skill that every person possesses. Contact NFinity Web Solutions today to get help designing and creating a new website or updating and providing ongoing maintenance and support on your current website. Call today at 801-803-6488.
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