A company’s website is one of the most important ways to find, research and learn about them. The website’s content can tell a consumer a lot about the business. It is important to keep websites up to date with a fresh look and current information.
Search engines know when a website was updated
Search engines will recognize how often a website it updated. When a website is up to date the search engines like it and improve the ratings. Search engines will consider the website to be a consistent source with new information. When a website is updated it can also create new backlinks. If another website or blogger likes the content and creates a link they are helping with the traffic and SEO to your website.
Gives customers a reason to come back
When a website is consistently updated customers will return to the website to see the new content. Blogging, posting, and sharing content will help customers see that the business is thriving, working and growing. The updates do not need to be elaborate or even big news. A simple announcement, special offer or additional information will help keep it up to date. If a competitor is updating their website more frequently the customers will most likely go to them first. The more content, key words and sharing that is being done with a website creates more opportunities for new customers to find your website and loyal customers coming back.
A website is a business’s first impression
Even when a business is closed for the night a website is always open. When someone searches for your business you want them to be impressed. A website can tell a consumer if that company is organized, fresh and thriving. An updated website should give the customer the information they need to know about your business and places to look to find more information (blog, social media, etc.). Updating a business website is not hard, it is something most consumers will expect when looking at a website. When these simple updates are done it will show dedication to your company.
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